The following information has been assembled for journalists looking to publish an article about Squishy Forts.

Key Discussion Points

• Squishy Forts is the world’s first “Pillow Fort Construction Kit”
• Created by (Perth) Australian Entrepreneur, Ross Currie
• Initial product launch being funded by Kickstarter, ending Christmas Eve
• Kickstarter began accepting Australian projects as of mid-November
• Each set contains foam construction pillows with sewn-in magnets
• Basic Set: 4 square/6 column pieces. Advanced: 5 square/10 column
• Each set packs away into ottoman for easy storage

Press Releases

We have published several press releases tailored to different types of publication:

Furniture and Design Publications:

• New Ottoman Kickstarts Your Living Room Fortifications

Parent and Toy Publications:

• Kickstart Your Children’s Forts This Christmas

Gadget, Entrepreneurship & Higher Education Publications:

• Australian Entrepreneur Kickstarts His Pillow Fort Construction Kits

Photo Pack

We’ve created a photo pack of product and action photos for Squishy Forts. If you’d like additional photos for your publication, please contact us with details.

• SquishyFortsPressPhotos.zip (43Mb)